Global Perspectives on Health Promotion Effectiveness

Targeted at a broad audience concerned with health promotion programs, Global Perspectives on Health Promotion Effectiveness includes contributions from a wide range of health promotion professionals involved in the Global Programme on Health Promotion Effectiveness of the International Union for Health Promotion and Education (IUHPE). The volume is divided into 4 sections, each unified by a common theme concerning evaluation and effectiveness in health promotion. Taken together, the contributors call for attention to the complexity of communities and settings where health interventions are staged (Dooris et al, Chapter 19), a more meaningful implementation of informed stakeholder input, and an expansion of the definition of legitimate evidence and measurement tools (Campostrini, Chapter 18). Along these lines, the volume successfully argues that the universally accepted concept of effectiveness must be reconsidered (especially De Salazar, Chapter 20, and Ridde et al, Chapter 22). Global Perspectives on Health Promotion Effectiveness questions the authoritative knowledge and evidence that have historically guided evaluation of health promotion endeavors.